Towards the end of the 19^th century, Wenceslao's son Paolo travelled to Egypt and established himself as a goldsmith in Cairo. Together with his three sons they opened their first shop. They made and sold jewelry of undisputed beauty and originality that soon attracted the Egyptian aristocracy and high society.

The Bajocchis were jewelers, goldsmiths, watchmakers and Numismats (expert coin dealers). In the early 20th century they followed the French school of jewellery, which consisted in the creation of jewelry with elegant designs and high level of craftsmanship. With their own in-house workshop they produced jewelry of exceptional esthetics and flair. These were the “Belle Epoque” years.

Right after the discovery of the tomb of Tutankhamoun in 1922, the Bajocchis became the first to design jewelry with neo-pharaonic style. Today the cartouche has become the symbol of Egyptian goldsmith, and is bought by millions of tourists. 

For five generations (more than 110 years) the Bajocchis maintained their tradition and professionalism. Until today they are well known  for their exquisite high quality Italian design. 

Bajocchi jewelers are specialized in several fields starting with diamond jewellery. Their jewelry consist of Italian design fused with a neo classical style. The diamonds used in their creations are rigorously of the best cut, color and clarity; giving them a very unique shine. Their solitaires are selected with great care and accompanied by the latest generation of gemological certificates that engrave with laser the number of the certificate on the stone.

They are also specialized in all types of colored stones such as Emeralds, Rubies and Sapphires, as well as Salty water and fresh water pearls.

 Over the years the Bajocchi made it a priority to always satisfy their clients by providing all kind of services such as the modification of existing jewelry and the creation of customized designs.

Being one of the few to still have the knowledge in the creation of antique jewelry, Bajocchi is the right place to go for vintage lovers seeking to repair their old jewelry. 

Wedge Mania!

Wedges are one of the IT trend for this season! Known for being of great comfort and not to mention numerous styles, these multi-seasonal shoes are classified under the platform category. They were first created in the 30’s by Italian designer extraordinaire Salvatore Ferragamo. The first wedge shoes lacked a distinct heel and had cellophane straps. Ferragamo was the first to create the therapeutic wedge and wedge heel in the mid 30’s. Materials used by the Italian master included cork, due to the shortage of both leather and rubber at the time. Cork sole wedges were an instant hit  for Ferragamo as they were both light and durable.

Due to hard times women had to put comfort and durability before style, therefore wedges became the most popular form of shoes during WWII. Due to shortage of leather goods and rubber, the “wedge” quickly replaced the skinny heel.  As the 70’s approached wedges had an uplift and a new look!  Eccentric, vibrant and loud, were all characteristics that influenced the designs of wedges. Platform wedges was the must have staple for both men and women

Over the top designs surfaced during the 70’s, the crazier designs the better. The 90’s marked the birth of wedge sneakers! They were found everywhere in rave concerts, even the notorious spice girls made them BIG!

 As the millennium approached, wedges got a new summery update. Heals made out of cork, strappy ankle wraps, flip flop wedges, a variety of heel option could be found all around shops. Winter wedged boots and booties also became a instant hit and still remain a favorite.

Wedges are not only a fashion statement, they also have health benefits! They offer better support than stilettos or high heels, and help maintaining balance reducing the chances to fall while walking. Last but not least, reducing foot and ankle pains or any other problems due to arch support!

There are endless designs of wedges that have been created over the eras, seen everywhere on runways and sported by A-listers worldwide. Familiar faces such as fashion icon Audrey Hepburn, to modern day fashionista like Victoria Beckham are all fans of this fad. Nowadays, wedges differ in height, style and design according to yearly trends. Ferragamo not only brought to life comfortable heels to the fashion world, but he also made an epic change that will forever be cherished!

Photo : courtesy of intheircloset.com/topshop.com/iwantigot.geekgirl.com

By: Nazly Sharaf

This winter’s must have staple are aviator hats! Hate them or love them this is definitely one of this season’s essential items! Aviator hats date back to the 1920’s. They are recognizable since they have been sported by iconic figures in history such as aviator pilot Amelia Earhart! To pay homage to such an influential figure sometimes aviator hats are also referred to as the Amelia Cap.

Over the years Aviator hats have been worn differently by prominent figures and seen on various runway shows. This trend has been seen repeatedly throughout history, so its no shocker that it has actually made a comeback! Not to mention that this specific type of head garment has developed greatly throughout the years. Designers innovated the image of the classic leather aviator hat by experimenting with several versatile fabrics and textures including wool, plaid, fur, suede, velvet and more!

Not only were aviator hats seen on pilots but they were widespread during both World Wars! Initially the idea and purpose behind aviator hats is pretty simple. They were created as a winter accessory to help keep one in winter. As opposed to nowadays where wearing a pair is solely to make a fashion statement.

Aviator caps are widespread trend seen all over the runways and catalogues of some of the most renowned brands in the fashion industry. Luxurious high-end brands including Hermes have made massive sales by designing them. This accessory has gained favor by both males and females. And have been seen worn differently whether it’s a classic leather pair or even one consisting of fairly vibrant colors and patterns.

Defiantly, retailers have not hesitated one bit with selling these exclusive caps. They are on popular demand and from the looks of things this is one trend that is here to stay leaving its mark!